Posts Tagged ‘industrial marketing’
How a Brennan Industrial Fitting is Made Built to Last
Tour Brennan’s facility in Euclid, Ohio to see how an industrial fitting is made! When you’re talking about large industrial machinery, industrial fittings are one of the easiest components to overlook. The machines in question usually have large moving…
MoreHow Working with Engineers Taught Me to Be a Better Marketer
B2B Industrial Marketing Stories: Lara Schneider, Marketing Manager at Toshiba, shares tactical advice and strategies for turning your SMEs’ knowledge into content engineers want. Get the PDF Slide Deck Access the full videos from the Summit here. Want…
MoreEnable Your Sales Team in the Industrial Customer Journey
Vice President of Marketing Communications for Emerson, Kerry Nedic, Shares How to Mobile Your Sales Team in the Industrial Customer Journey with Great Content and Coordination. Get the PDF Slide Deck Access the full videos from the Summit here.…
More18 Tips from Real Industrial Marketers
Unlock your marketing potential with insights from today’s industry experts Industrial marketers have a lot on their plate: content marketing strategies, KPIs, CAD models, email automation, social media, sales enablement… The list goes on. Some of us might imagine…
More[QUIZ] Where Are You on the Industrial Marketing Trail?
Get the Free Roadmap Ready to ignite your business? Here’s your roadmap to providing more 3D part models to customers and driving more inbound sales. If you’re an industrial marketer, driving more qualified sales leads is crucial to your…
More6 Insights for Manufacturers from IEEE GlobalSpec’s 2018 Pulse of Engineering Survey
In order to build a better relationship with customers and capitalize on their needs and pain points, manufacturers must understand the engineering workforce of today. To deliver the solutions engineers need, sometimes all you have to do is ask.…
MoreIndustrial Marketing: What Industrial Buyers are Looking for on Supplier Websites
How Industrial Marketers can meet the needs of their audience and foster a great digital customer experience Industrial Marketers are always seeking the perfect marketing mix. Working to to find the perfect balance between what they want to say to their…
MoreMarketing for Manufacturers: How to Entice New Visitors with Component Part Models you Already Have
Giving away something for free will yield better results than you could ever imagine. Industrial manufacturers can easily increase leads that turn into sales by implementing one tactic in their marketing strategy: Give something away for free. According to Derek…
MoreIndustrial Marketing: How to reach Industrial Engineers, Design Engineers and Process Engineers
Promoting your products to engineers isn’t easy, but this challenge is worth the effort In another installment of our industrial marketing series, we check-in with our favorite marketing guru, Achinta Mitra, to answer one of the toughest industrial marketing questions:…
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