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Understanding the Industrial Customer Journey with Kerry Nedic, Emerson

Marketing Expert, Kerry Nedic, Presents the Industrial Customer Journey at the 2019 Industrial Marketing Summit.

Marketing Expert, Kerry Nedic, Presents the Industrial Customer Journey at the 2019 Industrial Marketing Summit.


There is a complex dynamic in the industrial manufacturing customer journey.  The different expectations for service and engagement across the generations require marketers to employ a full range of tactics from “old-school” to the latest martech.  With limited resources, forward-thinking marketers need to have a clear understanding about how to meet customer’s needs, create a seamless and flexible engagement strategy, and effectively enable the sales team to amplify those efforts.

Kerry will share what she has learned about the need for an omni-channel customer experience, the benefits of training your sales team about their part in the digital customer journey, and how our brands are committing to improving ease of doing business by understanding when, where and how customers choose to engage.


About Kerry Nedic

Kerry Nedic is the Vice President of Marketing Communications for Emerson’s Discrete & Industrial group of businesses.  She is responsible for branding execution, product promotion, sales enablement and communications strategy for multiple product brands across ten+ industry segments.  With Emerson for 17 years, she has had various responsibilities including pricing management, data governance, customer support, and digital customer experience.  She is a Texas Aggie and a graduate of the Kellogg School of Management, Northwestern University.


About the Industrial Marketing Summit

Taking place on Friday, September 6, the Industrial Marketing Summit is the event for sales and marketers to connect, inspire and grow their business. Registration includes access to Content Marketing World sessions on September 4 and 5.  Learn practical methods for B2B businesses to reach and engage customers in a crowded digital marketplace.

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Tess Sohngen

Content Marketing & Social Media Specialist | Tess Sohngen graduated from Miami University in May 2017 where she studied Journalism, Nutrition and Writing. She has interned as a blogger and journalist for small companies and nonprofits in London, England, New York City, and Cincinnati. Tess lives in Cincinnati and enjoys traveling, hiking, and camping.


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