Strategic Thinking
What Industrial Marketers Need To Know About STEP files
“STEP,” “STEP model,” and “STEP files” are terms that are casually thrown around in the industrial space. An engineer might say, “Just send ’em a STEP file,” or “Hold on, I’ll STEP this out for you.” Many marketers get enough…
MoreHow to Differentiate Components in a Commodity Market
How to make commodity parts stand out in the market In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Stefanie Casimir. Stefanie is the Global Product Marketing Manager for ABB Nema Motors and has 20 years of experience in…
MoreField Research is Vital for Industrial Marketers
In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Paul Hepperla. Paul is Vice President, Solutions Strategy, Cold Chain at Emerson. He has over 28 years of experience in everything from marketing, to sales, to strategy and business development. Is…
MoreHow to Break Out of Single-digit Growth in a Commodity Market
In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Ravi Kyasaram. Ravi was formerly responsible for growth strategy of the Cold Chain division at Emerson. Ravi is an engineer turned growth strategist with an extensive background in leadership at…
MoreWhat Is Torque?
Need help with common engineering terms? Check out our engineering terminology guide for the basics. As Andy Dwyer might say, “I don’t know what torque is, and at this point I’m too afraid to ask.” The word “torque” gets tossed…
MoreWhat are Digital Twins Video Interview
Digital Twin Interview with Action Engineering The digital twin interview is with Jennifer Herron, Founder & CEO, and Rhiannon Gallager, Chief Social Scientist, at Action Engineering. Action Engineering helps organizations large and small achieve their Model-Based Enterprise goals by motivating…
MoreMachine Learning & Predictive Maintenance
What is machine learning? Machine learning is math, statistics, and probability analyzed at scale by leveraging computers. A plant manager or business leader with 30+ years of experience has insight and intuition that helps them make business decisions. That’s what…
MoreHow to Generate Manufacturer Sales Leads by Providing Online CAD & BIM Downloads
The marketing world spent 2020 in a holding pattern. We went week-to-week with little information to build and execute our marketing strategy. This hit the “trade shows” area particularly hard. People couldn’t gather to meet and share ideas or learn…
MoreNo trade shows? No problem. Crush 2021 with this little-known webinar hack.
2020 was a doozy, am I right? All of our lives were upended on a personal and professional level last year. And If I hear the word pivot again, I’m going to pull out what little hair I have…
More3D Part Download Stats: Record Year for Manufacturer CAD Delivery (2020 Stats)
More than 666 million CAD model downloads in 2020: Manufacturer catalogs powered by CADENAS accelerate (Update: January 15, 2021) The 800+ manufacturer catalogs utilizing the CADENAS eCATALOGsolutions technology have seen explosive growth in 2020, with 666,192,881 CAD & BIM models…
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