What Industrial Marketers Need To Know About STEP files

What is STEP and What are STEP files?

“STEP,” “STEP model,” and “STEP files” are terms that are casually thrown around in the industrial space. An engineer might say, “Just send ’em a STEP file,” or “Hold on, I’ll STEP this out for you.” Many marketers get enough…

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How to Differentiate Components in a Commodity Market

How to differentiate components in a commodity market

How to make commodity parts stand out in the market In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Stefanie Casimir. Stefanie is the Global Product Marketing Manager for ABB Nema Motors and has 20 years of experience in…

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Field Research is Vital for Industrial Marketers

Field Research is Vital for Industrial Marketers

In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Paul Hepperla. Paul is Vice President, Solutions Strategy, Cold Chain at Emerson. He has over 28 years of experience in everything from marketing, to sales, to strategy and business development. Is…

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How to Break Out of Single-digit Growth in a Commodity Market

Ravi Kyasaram talks about differentiating components in a commodity market.

In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Ravi Kyasaram. Ravi was formerly responsible for growth strategy of the Cold Chain division at Emerson. Ravi is an engineer turned growth strategist with an extensive background in leadership at…

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What Is Torque?

cyclist thinking about torque in the real world

Need help with common engineering terms? Check out our engineering terminology guide for the basics. As Andy Dwyer might say, “I don’t know what torque is, and at this point I’m too afraid to ask.” The word “torque” gets tossed…

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What are Digital Twins Video Interview

Digital Twins

Digital Twin Interview with Action Engineering The digital twin interview is with Jennifer Herron, Founder & CEO, and Rhiannon Gallager, Chief Social Scientist, at Action Engineering. Action Engineering helps organizations large and small achieve their Model-Based Enterprise goals by motivating…

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Machine Learning & Predictive Maintenance

A picture showing virtual waves with binary code illustrating machine learning and predictive maintenance.

What is machine learning? Machine learning is math, statistics, and probability analyzed at scale by leveraging computers. A plant manager or business leader with 30+ years of experience has insight and intuition that helps them make business decisions. That’s what…

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