How to Market to Architects and Specifiers Online

A woman looking over architecture materials at a desk. How to Market to Architects and Specifiers Online

If you’re marketing to architects, getting into the head of your architect and specifier audience and understanding their motivations can seem like a daunting task. Ask an architect about “context,” and you’re likely to hear things like site layout, style,…

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Which BIM formats do Architects Prefer?

Native CAD Content: CADENAS Expands Manufacturer Catalogs with New Formats

In 1982, Gábor Bojár began the development of building information software using technology similar to 1975’s Building Description System. Living in then-communist Hungary, Bojár had to pawn his wife’s jewelry to smuggle Apple computers in order to develop his concept.…

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Why Do Manufacturers Need To Provide BIM Object Files?

Why manufacturers should provide BIM

In 2019, “The Rock ‘N’ Roll Dream Tour” featured moving holograms of Buddy Holly and Roy Orbison singing and playing guitar on stage. Reviews of the concert raved about how realistic these 3D moving characters appeared. They were three-dimensional representations…

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What Is a 3-Part Specification?

Example of a 3-part spec document from Luxer One. What Is a 3-Part Specification?

Building product manufacturer specifications are essential to construction projects. They serve as directives from the product designers to construction teams in order to communicate the product design intentions. It’s critical for product manufacturers to ensure their guide specification sections are…

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BIM vs. CAD – What’s the difference?

bim versus cad

BIM vs. CAD: Today’s engineering and architectural space is a thriving ecosystem of software, tools, and terminology. Among the most often confused are BIM and CAD. These two terms are closely related, yet quite different in form and function.  …

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The Ultimate Guide To Providing BIM Objects Online

Female architect using computer to configure bim object.

Providing BIM Objects How to sell more products by providing BIM objects directly to customers Architectural product manufacturers know that providing BIM objects is a business necessity. Ten years ago, it was enough to provide a neutral file to customers…

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What Is BIM

what is bim computer model

What Is BIM, and How Can It Help Architects? In April 2019, Holy Week had just begun when a fire broke out at Notre Dame Cathedral. Pedestrians watched as flames quickly tore through the structure and ripped down its iconic…

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BIM and Architecture Terminology

BIM and Architecture Terminology

BIM and Architecture Terminology Marketing to architects is difficult if you don’t understand their language. You may not even know what BIM is. We’re here to help. Here are some architecture and BIM terms essential to learning the craft:  3-Part…

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