BIM vs. CAD – What’s the difference?
BIM vs. CAD: Today’s engineering and architectural space is a thriving ecosystem of software, tools, and terminology. Among the most often confused are BIM and CAD. These two terms are closely related, yet quite different in form and function. …More
Marketing to Architects: Inbound Resources for Product Manufacturers
If you manufacture products used in commercial, residential, or industrial spaces, your target market is most likely architects and similar designers. As an architectural marketer, if you want to create the right inbound content for this audience, you need to…More
The Ultimate Guide To Providing BIM Objects Online
Providing BIM Objects How to sell more products by providing BIM objects directly to customers Architectural product manufacturers know that providing BIM objects is a business necessity. Ten years ago, it was enough to provide a neutral file to customers…More
What Is BIM
What Is BIM, and How Can It Help Architects? In April 2019, Holy Week had just begun when a fire broke out at Notre Dame Cathedral. Pedestrians watched as flames quickly tore through the structure and ripped down its iconic…More
BIM and Architecture Terminology
BIM and Architecture Terminology Marketing to architects is difficult if you don’t understand their language. You may not even know what BIM is. We’re here to help. Here are some architecture and BIM terms essential to learning the craft: AEC:…More
Saris Launches Online Bicycle Rack Configurator With On-demand CAD and BIM Models
Bicycle Infrastructure Manufacturer provides architects with on-demand access to new bicycle rack configurator, expanding bike-friendliness in future designs. Saris Infrastructure has added a 3D online configurator for bike parking and infrastructure products, including instant access to BIM and CAD model…More
What does an architect do?
So you want to be an architect. You want to design cool buildings and spaces. Well, there’s more to it than that. Many think an architect’s job involves meeting with clients, sitting in front of a big piece of blue…More