BIM and Architecture Terminology
Marketing to architects is difficult if you don’t understand their language. You may not even know what BIM is. We’re here to help. Here are some architecture and BIM terms essential to learning the craft:
A formatting guide produced by Construction Specifications Institute that manufacturers can follow when writing specification documents. This guide comes in three parts: Part 1 – General, Part 2 – Products, and Part 3 – Execution. It helps manufacturers write quality specifications that clearly communicate the use of their products to all involved in the construction process.
AEC: Architecture, engineering and construction.
AIM: Asset information model
A BIM model used for managing and maintaining a structure or space once construction is finished. The AIM contains all the necessary information for operating a structure or space once it’s completed.
BIM: Building information modeling
The process of creating and using digital models of structures and spaces, usually in 3D, for architectural projects. With the BIM process, architects and other stakeholders like engineers and contractors can simultaneously access the same data for a design.
BIM Coordination (Clash Detection)
The collaboration between project team members to use the BIM model to detect conflicts in the project (e.g. a structural issue).
The amount of collaboration taking place between stakeholders in an architectural project.
The components of a BIM model such as materials and products. Each BIM object has geometry and data that lets designers see how it will interact with the real world. For example, an architect can place a 3D bicycle rack (the BIM object) into their BIM model and see how the object’s size and function work with the overall structure.
BOM: Bill of Materials
A document that lists the components needed for a project.
BOQ: Bill of Quantities
A document that lists the amount of supplies and the labor required for a project.
CDE: Common data environment
A central location for team members to share and store information about the architectural/construction project.
The process of creating a native BIM model that specifically detects clashes between the different BIMs made for a project.
COBie: Construction Operations Building Information Exchange
A standard that helps streamline the process of transferring building information from the architect and construction team to the building owner. The owner uses this information to manage the building.
A system or project in which the architect and construction teams operate under the same firm or contract.
The amount of detail and information included in a BIM model. The LOD makes the requirements of a project clear for everyone involved. There are six levels of detail as of 2021.
MEP: Mechanical, electrical, and plumbing
Also known as building services engineering.
A software program that facilitates the BIM process.
A basic, rough sketch or model of an architectural project. The schematic design comes early in the architectural process and only includes basic features like HVAC systems and interior/exterior finishes.
The practice of designing the shape and structure of buildings and other projects. Structural engineers design the skeleton of a structure and ensure it’s sturdy enough to withstand elements like weather and weight.
A method in which the government regulates building development and how builders can use areas of land. For example, zoning can prevent factories from operating in residential areas.
Understanding BIM terms is essential for marketing to architects
By understanding these BIM terms, you can apply better marketing to serve your architect prospects. By speaking in language architects understand, you can increase traffic to your product pages and increase architect leads.
For a complete explanation of architecture for non-architects, read our guide: What does an architect do?
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