Posts by Kelly Obbie
What Is a 3-Part Specification?
Building product manufacturer specifications are essential to construction projects. They serve as directives from the product designers to construction teams in order to communicate the product design intentions. It’s critical for product manufacturers to ensure their guide specification sections are…
MoreEngineering Mardi Gras Floats With a CNC Machine [VIDEO]
About two miles South of New Orleans’ buzzing French Quarter, in the city’s Lower Garden District on the banks of the Mississippi River, sits a giant warehouse that most would deem unassuming. However, inside is a Willy Wonka-esque studio filled…
MoreThe Strange Engineering Behind Rubber Ducks [VIDEO]
What the duck?! For over a century, rubber ducks have been a quintessential part of childhood, and we have Goodyear tires and Walt Disney to thank. Learn how they’re made and how they’ve influenced history: Engineering Rubber Ducks 1. Rubber…
MoreIndustrial Catalog Provider: Building Engineering Efficiency for Industrial Manufacturers
Manufacturing eCommerce Success: The Power of Strategic Parts Management Industrial manufacturers are always seeking ways to refine, streamline and improve their processes. In this session of the MFG eCommerce Success workshop, hosts Curt Anderson and Damon Pistulka join Andrew Hood,…
MoreGet to Know Your CADENAS PARTsolutions Team: Matheus Bernardes
Meet Matheus Bernardes, our Business Development and Account Based Marketing Representative! Matheus is helping the CADENAS PARTsolutions team as an independent contractor and will provide ABM services in South America and Latin America. Matheus currently lives in São Paulo, Brazil,…
MoreIndustrial Marketing That’s Recession-proof: 4 Budget-friendly Tactics
Did someone say recession?! Don’t panic! “Recession” doesn’t have to be a dirty word. Think of it as a time to reevaluate your marketing budget and strategies. Even in a strong economy, there are plenty of recession-proof tactics that industrial…
MoreGet to Know Your CADENAS PARTsolutions Team: Samantha Peason
Meet Samantha Peason, our Account Based Marketing Representative! Meet Samantha Peason, one of our ABM Representatives! Samantha will research and work with prospects to find solutions and promote CADENAS products. Samantha has experience in management, marketing, customer service, and graphic…
MoreGet to Know Your CADENAS PARTsolutions Team: Sydney Goad
Meet Sydney Goad, our Account Based Marketing Business Development Representative! Get to know Sydney Goad, our ABM Business Development Representative! Sydney will prospect with businesses to find solutions and promote CADENAS products. Sydney started her career in hospitality, and she’s…
MoreMarketing to Architects: Inbound Resources for Product Manufacturers
If you manufacture products used in commercial, residential, or industrial spaces, your target market is most likely architects and similar designers. As an architectural marketer, if you want to create the right inbound content for this audience, you need to…
MoreGet to Know Your CADENAS PARTsolutions Team: Sheri Haan
Meet Sheri Haan, Our Account Based Marketing and Business Development Representative! Sheri will assist the sales and marketing department in researching and contacting customers and setting up appointments for sales representatives. She’s worked in the industrial space for over a…
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