Brennan’s website saw online CAD downloads and customer engagement double overnight with implementation of new digital tools on their website.
Cincinnati, OH, June 8, 2017 – Brennan Industries has launched an all new 3D CAD catalog powered by CADENAS PARTsolutions. The new platform supplies precise 3D CAD data, enabling engineers to download digital product models in their preferred native format, including interactive 3D PDF data sheets. By upgrading to eCATALOGsolutions, Brennan Industries is providing more accurate data in a wider variety of formats, improving the product selection for engineers throughout the design process.
Brennan Industries is a Cleveland, Ohio based manufacturer of standard and special hydraulic fittings for a wide variety of applications, their products can be found on anything from “rockets to coffee pots,” and everything in between.
A Move Toward the Future
The user-friendly design tool was launched by Brennan as a key component of their new responsive website. The goal for the new website was to simplify the path to digital product information, and to better meet the on-demand needs of their clients.
In the past, the process to get a CAD model could be time consuming. Customers would contact an engineer, who would generate the part and send it to the customer manually. Brennan recognized the problem and was an early provider of online CAD models, they have been evolving their solution ever since. Now, Brennan Industries is on the cutting edge of 3D CAD catalog technology.
Brennan Industries clients can now download high-quality, native 3D models for their specific CAD application or a PDF sell sheet with an interactive 3D model preview. These PDFs enable the user to explore the part and save it for future use, or to quickly share with colleagues who may not have CAD access. Brennan has seen significantly increased downloads from the new tool, and is attributing the surge to the expanded selection of available formats.
“We saw our downloads double overnight when we switched to the CADENAS PARTsolutions 3D CAD catalog,” says John Joyce, Director of Marketing at Brennan Industries. “The wider variety of formats and configurable options are key to the increase. With more options, we’re able to meet the exact needs of a larger audience.”
eCATALOGsolutions is a cornerstone of the Brennan Industries sales and marketing plan. “Each download is a foot in the door for us,” adds Joyce. “The catalog provides us with more ways to connect with the customer throughout the design process. Our logo is embedded onto the model and the product metadata is preserved within the native CAD model and the bill of materials. That data leads the customer back to us when the project moves from the design stage and into the procurement phase.”
Customers Love the Change
Brennan immediately received positive feedback from their user base who love the increased accuracy and fidelity of the 3D CAD models. “For an engineer, accuracy is the key to everything,” says Tim Thomas, CEO of CADENAS PARTsolutions. “They need to trust that the data they download from a manufacturer matches the product exactly. We help all our customers ensure accuracy, using a multi-step quality and assurance (QA) process. We don’t publish anything until it is certified accurate by the manufacturer.”
In business for over 60 years, Brennan supplies customers worldwide with more than 40,000 standard and special hydraulic fittings in sizes ranging from 1/16 to 3 inches. These include a wide choice of fitting types such as tube, O-ring face seal, instrumentation, metric bite type, push-to-connect, conversion and flare-less bite type, as well as valves, clamps, swivels and fittings for aerospace and defense applications. Brennan products are stocked at strategically located, distribution centers in: Atlanta, Cleveland, Dallas, Houston, Los Angeles, Seattle, Toronto, Shanghai and Birmingham UK. Always on the move, Brennan welcomes exploratory dialogues with synergistic partners seeking a strategic alliance that will mutually enhance future growth and market share opportunities. For more information visit https://brennaninc.com
About CADENAS PARTsolutions
CADENAS PARTsolutions is a leading provider of next generation 3D part catalog management and sales configuration solutions. For large manufacturers, CADENAS PARTsolutions provides centralized 3D parts libraries making it easy for global design teams to find, reuse, and control standard and proprietary parts. For component manufacturers, CADENAS PARTsolutions provides 3D product catalogs with digital CAD download technology, helping businesses increase sales lead generation and to ensure that components get “designed in” to OEM products.
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