Industrial Marketing
Marketing to Architects: Inbound Resources for Product Manufacturers
If you manufacture products used in commercial, residential, or industrial spaces, your target market is most likely architects and similar designers. As an architectural marketer, if you want to create the right inbound content for this audience, you need to…
More2022 Industrial Marketing Summit Helps Combat B2B Challenges
Industrial marketers face many unique challenges one of which is small marketing teams. While these small teams are busy running day-to-day operations, they often miss learning and growth opportunities. Additionally, the opportunities for industrial marketers to learn and bring home…
MoreMoeller Precision Tool Launches 3D Tooling Configurator
Global manufacturer of precision tooling components accelerates design process for engineers with new online features. Cincinnati, OH and Wixom, MI – Moeller Precision Tool, a predominant American manufacturer of standard and special precision tooling components, has unveiled a new version…
MoreMetaphase Technologies Launches Configurable Catalog of LED Illuminators
Engineers can now customize LED components to fit designs through a new, online configurator catalog. Metaphase Technologies, a nearly 30-year-old, Pennsylvania-based manufacturer of LED illuminators and lighting solutions, has recently launched an all-new catalog of configurable LED products. Built by…
MoreEngineers Say THIS Is the Most Important PART of Their Online Search
There are many ways to search for supplier parts—however, one way surpasses the rest: direct access to CAD data on a manufacturer’s website. Oftentimes, engineers will not consider a product until they review critical CAD data, because it is so…
MoreSeaview Global Launches Visual Selector Tool and Marine Mount Configurator
Manufacturer of mounting solutions for marine electronics streamlines the product selection process with online tools and configurable PDF datasheets. Seaview Global is streamlining the process for customers to find and select marine mounting solutions. The new tool by CADENAS PARTsolutions…
MoreHow To Use Your CAD Models as Marketing Content
Industrial manufacturers have historically focused on sales teams and trade shows to win customers. Today, however, those same customers do much of their product research online before contacting sales reps, and they use supplier websites as a critical resource to…
MoreTheia Technologies Debuts Online Lens Selector and 3D CAD Catalog
Optics company improves accessibility with on-demand lens selector and CAD content in 150 formats. Theia Technologies, an optics company that designs, manufactures, and sells high-resolution, high-performance lenses, has launched an online catalog of selectable products. Built by CADENAS PARTsolutions, the…
MoreLJ Star Inc. Is Reaching New Markets by Providing Digital Transformation of the Process Observation Industry
Process observation equipment manufacturer deploys new features to simplify the specification process for an expanded customer base. LJ Star is meeting the evolving needs of today’s engineers by providing new online tools and resources. By delivering interactive selection tools, webinars,…
MoreJIE USA Inc. Introduces 3D CAD Gearbox and Gearmotor Configurator
Motor and drive manufacturer unveils tool for on-demand, online design and product selection. JIE USA has released a 3D CAD gearbox and gearmotor configurator to help engineers choose motors and drives on-demand. Built by CADENAS PARTsolutions, the online tool enables…
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