Design World Video Highlighting How Manufacturers can Increase Sales with a Great Digital Customer Experience

 

What does a digital customer experience look like?

The digital customer experience surrounds us. Leading companies have transformed the business landscape to create a simple, elegant atmosphere for their customers to interact with them. Think of companies like Kayak, Delta Airlines, Hotwire, Yelp, Open Table and Uber, and how they have changed how you approach your daily transactions.

Digital is transforming the way we do everything

The buying process and product research has evolved dramatically after 20 years with the internet, and even more after only a few years with the iPhone and mobile internet. The way people interact has also changed. The broad adoption of social media has connected people like never before.

Buying has changed too, and not just for the end user

The power has shifted to the consumer. They’re doing more research on their own before they contact a sales person. 70% of a buying decision is made before they even make contact with a company.

Industrial buying has changed too. Manufacturers must match today’s digitally-driven buying process. Delivering an exceptional online customer experience is essential to compete and win business.

Manufacturers must deliver an exceptional customer experience

We’ve already taken a look at the companies built on a great digital customer experience. Now, think of the companies who are gone because they had no digital customer experience. Think of Blockbuster Video, Kodak and Borders Books, these companies were industry titans, only to be swept away by the tide of digital progress.

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Adam Beck

Director of Marketing at CADENAS PARTsolutions | A graduate of the Richard Farmer School of Business Marketing at Miami University in Oxford Ohio, Adam has years of experience in marketing and design for a variety of industries. He enjoys many outlets for creativity including working on custom cars and guitars. He’s also a fan of Formula1 racing and the Cincinnati Bengals. Adam currently lives in Ohio with his wife Stephanie, daughter Nora and son Otto.