Design World Video Highlighting How Manufacturers can Increase Sales with a Great Digital Customer Experience
What does a digital customer experience look like?
The digital customer experience surrounds us. Leading companies have transformed the business landscape to create a simple, elegant atmosphere for their customers to interact with them. Think of companies like Kayak, Delta Airlines, Hotwire, Yelp, Open Table and Uber, and how they have changed how you approach your daily transactions.
Digital is transforming the way we do everything
The buying process and product research has evolved dramatically after 20 years with the internet, and even more after only a few years with the iPhone and mobile internet. The way people interact has also changed. The broad adoption of social media has connected people like never before.
Buying has changed too, and not just for the end user
The power has shifted to the consumer. They’re doing more research on their own before they contact a sales person. 70% of a buying decision is made before they even make contact with a company.
Industrial buying has changed too. Manufacturers must match today’s digitally-driven buying process. Delivering an exceptional online customer experience is essential to compete and win business.
Manufacturers must deliver an exceptional customer experience
We’ve already taken a look at the companies built on a great digital customer experience. Now, think of the companies who are gone because they had no digital customer experience. Think of Blockbuster Video, Kodak and Borders Books, these companies were industry titans, only to be swept away by the tide of digital progress.
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