KWS Manufacturing Launches Online Product Configurator Built by CADENAS PARTsolutions

Conveyor manufacturer to provide digital product configuration through distributor websites and home page

Cincinnati, OH – KWS Manufacturing, a leader in the bulk material handling industry, has recently launched an online product configurator to help customers select, specify and purchase their line of industrial screw conveyors. The configurator, built by CADENAS PARTsolutions, provides customers the ability to far more easily design the parts they need. This on-demand, online custom design capability, makes the jobs of engineers easier while providing an industry-leading digital customer experience.

KWS Manufacturing Launches Online Product Configurator Built by CADENAS PARTsolutionsSays Bill Mecke, President of KWS, “PARTsolutions gives us the ability to instantly provide the digital data our customers need. Now engineers can configure more than 800 of our screw conveyor components, and then download to test within their design.”

Previously, customers had to call the company’s engineering department and describe a part so KWS’ engineers could create a model, and email it back to them. Now, customers have an on-demand engineering service for designing and downloading the parts they need.

The launch will help KWS reach a larger audience and broaden the general market awareness for screw conveyors.

“I’m sure we will have some of our competitor’s clients visiting our site and downloading models of our conveyors. That’s fine with us, because those models will have a KWS part number built in. And once those engineers see our capabilities and the wide selection of custom configurations we can provide, they will be placing their next order with KWS,” adds Mecke.

The Configurator’s Impact on Distributors

Another key factor for KWS choosing PARTsolutions was their ability to provide online product data through distributor catalogs, Mecke says.

“Distributors account for a large portion of our business. PARTsolutions gives us the ability to re-use our online product configurator directly within distributor web pages,” said Mecke.

The digital parts are available on the Motion Industries online catalog, a major distributor in the power transmission industry.

“We love working with PARTsolutions,” Mecke says. “Their concept is amazing; they are truly the online product configurator experts.”

Configuration is the New Standard

Jay Hopper, President and COO of CADENAS PARTsolutions sees KWS new configurator as an indicator of a growing industry trend.

“Manufacturer’s formerly provided a static list of standard parts which they produce, with fixed specifications and dimensions. If a part fit within an engineer’s design, that’s the part the engineer would use. If an engineer wanted a custom part built to specifications, it was much more of a process. Now, manufacturer’s like KWS are changing the game, making their products highly configurable and customizable online so they can precisely meet the exact customer needs. This self-service revolution is truly a tidal change within the industry,” said Hopper.

About KWS

Founded in 1972, KWS Manufacturing Company, Ltd. is the leader in the design and manufacture of conveying equipment for the bulk material handling industry. KWS provides the highest quality equipment and service, marketed globally to many diverse industries and to a large customer base, including; power transmission distributors, engineering firms, system suppliers, original equipment manufacturers (OEMs), and end users. KWS corporate office and manufacturing facilities are located in Burleson, Texas. For more info visit

About CADENAS PARTsolutions

CADENAS PARTsolutions is a leading provider of next generation 3D part catalog management and sales configuration solutions. For large manufacturers, CADENAS PARTsolutions provides centralized 3D parts libraries making it easy for global design teams to find, reuse, and control standard and proprietary parts. For component manufacturers, CADENAS PARTsolutions provides 3D product catalogs with digital CAD download technology, helping businesses increase sales lead generation and to ensure that components get “designed in” to OEM products.


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Adam Beck

Director of Marketing at CADENAS PARTsolutions | A Marketing graduate from the Miami University, Farmer School of Business in Oxford Ohio, Adam has years of experience in marketing and design for a variety of industries.