Industrial parts buyers have a problem. They can spend hours thumbing through paper catalogs as thick as a phonebook. Finding the exact part they need can be pretty tough, especially when there are hundreds of configurable options and variations. You would need a slide-rule and an engineering degree to get the right part the first time. Check out Misumi’s video “Meet Hans” to see how Product Configurator Software gave their customers a remarkable ordering experience. So just use the manufacturer’s website. Right? If the part is made by a company with an “online catalog” made the old way, it can be just as tough as the paper catalog, because you’re just flipping through web pages instead of physical pages. This was an issue manufacturing catalog giant Misumi tackled when they decided to add an interactive online product configurator to simplify the ordering process. The goal: Create an intuitive, easy-to-use catalog that ANYONE can navigate. Integrate it with e-commerce, pricing and shipping so it can easily be ordered. Misumi’s catalog has more than 2000 pages of products. When all configurable options and variations are factored in, each page has more than 90 BILLION SKU’s. Do that math on that:
90,000,000,000 parts x 2000 pages = a lot of SKU’sIf the purchasing department didn’t know EXACTLY what they were ordering, things could get out of hand. Using CADENAS PARTsolutions product configurator software, they fulfilled their dream of having the “World’s Easiest” product catalog, in addition to the title of “The World’s Largest”. Thanks to Misumi for creating this fantastic video, which truly illustrates the value of what CADENAS PARTsoltutions has to offer. We have solved the similar issues for companies large and small, to find out more about how your customers select the parts they use every day, click below.
Get the Free eBookSee how the world’s top manufacturers sell more products. Learn how you can provide your customers with an exceptional digital customer experience. Download Now
The following two tabs change content below.
Director of Marketing at CADENAS PARTsolutions | A graduate of the Richard Farmer School of Business Marketing at Miami University in Oxford Ohio, Adam has years of experience in marketing and design for a variety of industries. He enjoys many outlets for creativity including working on custom cars and guitars. He’s also a fan of Formula1 racing and the Cincinnati Bengals. Adam currently lives in Ohio with his wife Stephanie, daughter Nora and son Otto.
Latest posts by Adam Beck (see all)
- Aignep USA Launches NFPA Cylinder Configurator and On-Demand CAD Files, Powered by CADENAS PARTsolutions - June 1, 2020
- Scientifically Cheating: Engineering the Auto-Strike Bowling Ball! - May 14, 2020
- 46M Industrial CAD downloads (= sales leads) in April show the Power of Digital Tools for Manufacturers - May 13, 2020