Daman Product CEO Larry Davis Is Going Over the Edge for a Great Cause

The CEO of Daman Products is rappelling from the Jefferson Building in downtown South Bend to help end youth homelessness.

“I’ve signed up to do something crazy.”

Those are the first words in Larry Davis’s email titled “Larry Davis is going Over the Edge”. But crazy only gets him to the edge.

On Oct. 5, the CEO of Daman Products is going up to the roof of the Jefferson Center building in downtown South Bend, IN, stepping over the edge and rappelling 108 ft. down.

But “crazy” comes in the name of a great cause. Davis’s stunt is part of an awareness campaign by Youth Service Bureau (YSB) to end youth homelessness in St. Joseph County. Their goal is to raise $15,000 to help YSB’s mission.

Last year, a news report aired, titled “South Bend has a homeless youth problem.” A surprising number of high school students, around 400, in South Bend were homeless. Nationwide, a single night in 2016 saw over 35,000 unaccompanied homeless youth.

Image from South Bend Tribune at https://www.southbendtribune.com/news/business/m-makeover-planned-for-jefferson-centre-in-south-bend/article_1f6ed148-46e5-5392-a281-469afec0368c.htm

To raise awareness and fuel positive change, Davis worked with the adventure experience company Over the Edge and the nonprofit organization YSB to make this rappel event a reality.

“The name really fit in with where a lot of our kids are,” Christina McGovern, Marketing and Development Director at YSB, told the South Bend Tribune. “They’re on the edge. They’re on the edge of homelessness or on the edge of a crisis. The name fit. Also the fear factor … A lot of people were really scared but it’s probably minimal compared to what a lot of kids that are homeless are feeling.”

According to McGovern, it takes approximately $1,000 to shelter, feed, give clothes and offer counseling to one child at the YSB’s Safe Station for children for one day. In 2016, they saw 200 children come through their doors.

All money raised from this event goes to support YSB’s emergency youth shelter and street outreach program. You can help Larry by making a 100% tax-deductible donation to his fundraising challenge here.

CADENAS PARTsolutions is happy to support Larry’s cause by contributing to the fundraising campaign. Best of luck, Larry! We can’t wait to see you reach your goal and go over the edge.