Caster manufacturer simplifies product selection process by providing easy navigation to on-demand 3D CAD models.
Colson Group, has launched an all new digital caster catalog, built by CADENAS PARTsolutions. As the world’s largest wheel and caster manufacturer, Colson Group is home to some of the most trusted brands in the industry, including: Colson, Albion, Shepherd, MedCaster, Jarvis, Pemco, Faultless, Rhombus, and Bassick. The catalog, which features more than 100,000 individual sku’s, has been designed to help engineers and specifiers quickly and easily navigate the Colson Group product portfolio to find and download a trusted caster solution for their specific application.
“Our job is to deliver the most relevant and influential caster content as possible to our customers – as easy and quick as possible,” says Brad Kish, Director of Marketing Communications at Colson Group USA. “Using the digital caster catalog and then integrating this technology into our websites and apps, we enable our customers to navigate our extensive product families to select not only a product solution they can trust – but a viable solution that they will actually be able to purchase. This saves not only time for the engineer, but streamlines the process through procurement and quality by providing all of the caster content they would need – without even having to ask anyone for it. With more than 100,000 SKU’s now online, and more in-works, we’re able to deliver the native CAD models and datasheets that our customers need to make their decisions – throughout the development and procurement processes. This makes us more efficient and effective in growing our business, but also helps our customers save time and money with a product they can trust.”
Available online on Colson Group’s various brand websites, on the CADENAS PARTcommunity engineering community, and on Colson Group’s Caster CAD 3D mobile app, the Colson Group digital caster catalog instantly provides a CAD model in 100+ formats, including native files for Autodesk AutoCAD®, Autodesk Inventor®, SolidWorks®, Solid Edge®, PTC Wildfire® and CREO®, Siemens NX®, CATIA®, and more.
“Today’s business atmosphere is all about ease-of-access and ease-of-use for customers,” says Jay Hopper, President and COO of CADENAS PARTsolutions. “The faster a manufacturer can get their digital model into the hands of the customer, the more likely they are to get the sale. This new tool enables Colson to provide those models instantly and in the exact format their customer needs.”
About Colson Group
Colson Group USA is the largest operating unit of Colson Group, the largest manufacturer of caster and wheels products in the world. Colson Group USA oversees some of the most renowned brands of casters and wheels in the world: Colson, Albion, Shepherd, Jarvis, MedCaster, Pemco, Faultless, and Bassick. These brands have been technological leaders in caster advances for more than 350 combined years. The drive and experience of Colson Group innovators have led to some of the most trusted, highest quality and advanced mobility solutions in today’s world. For more information on Colson Group USA and its individual brands, visit www.colsongroupusa.com; parent site: www.colsongroup.com.)
About CADENAS PARTsolutions
CADENAS PARTsolutions is a leading provider of next generation marketing, sales and customer support tools for manufacturers, including 3D product catalogs with digital CAD download technology to help businesses increase sales lead generation and to ensure that components get “designed in” to OEM products. For more information visit PARTsolutions.com
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