BIM
How to Market to Architects and Specifiers Online
If you’re marketing to architects, getting into the head of your architect and specifier audience and understanding their motivations can seem like a daunting task. Ask an architect about “context,” and you’re likely to hear things like site layout, style,…
MoreWhich BIM formats do Architects Prefer?
In 1982, Gábor Bojár began the development of building information software using technology similar to 1975’s Building Description System. Living in then-communist Hungary, Bojár had to pawn his wife’s jewelry to smuggle Apple computers in order to develop his concept.…
MoreWhy Do Manufacturers Need To Provide BIM Object Files?
In 2019, “The Rock ‘N’ Roll Dream Tour” featured moving holograms of Buddy Holly and Roy Orbison singing and playing guitar on stage. Reviews of the concert raved about how realistic these 3D moving characters appeared. They were three-dimensional representations…
MoreWhat Is a 3-Part Specification?
Building product manufacturer specifications are essential to construction projects. They serve as directives from the product designers to construction teams in order to communicate the product design intentions. It’s critical for product manufacturers to ensure their guide specification sections are…
MoreBIM vs. CAD – What’s the difference?
BIM vs. CAD: Today’s engineering and architectural space is a thriving ecosystem of software, tools, and terminology. Among the most often confused are BIM and CAD. These two terms are closely related, yet quite different in form and function. …
MoreMarketing to Architects: Inbound Resources for Product Manufacturers
If you manufacture products used in commercial, residential, or industrial spaces, your target market is most likely architects and similar designers. As an architectural marketer, if you want to create the right inbound content for this audience, you need to…
MoreThe Ultimate Guide To Providing BIM Objects Online
Providing BIM Objects How to sell more products by providing BIM objects directly to customers Architectural product manufacturers know that providing BIM objects is a business necessity. Ten years ago, it was enough to provide a neutral file to customers…
MoreWhat Is BIM
What Is BIM, and How Can It Help Architects? In April 2019, Holy Week had just begun when a fire broke out at Notre Dame Cathedral. Pedestrians watched as flames quickly tore through the structure and ripped down its iconic…
MoreBIM and Architecture Terminology
BIM and Architecture Terminology Marketing to architects is difficult if you don’t understand their language. You may not even know what BIM is. We’re here to help. Here are some architecture and BIM terms essential to learning the craft: 3-Part…
MoreSaris Launches Online Bicycle Rack Configurator With On-demand CAD and BIM Models
Bicycle Infrastructure Manufacturer provides architects with on-demand access to new bicycle rack configurator, expanding bike-friendliness in future designs. Saris Infrastructure has added a 3D online configurator for bike parking and infrastructure products, including instant access to BIM and CAD model…
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