We’ve come up with an innovative solution that marries today’s mobile technology with yesterday’s printed catalog.

 

Online marketing journal Industrial Marketing Today, and editor / chief content creator, Achinta Mitra, are highly respected thought leaders within the specialized Industrial Marketing field. Considered one of the more demanding marketing niches to specialize in, Mr. Mitra has built a reputation by successfully advising industrial manufacturers with their various marketing needs.

CADENAS PARTsolutions is proud to have our smart catalog technology as a focus for a recent feature article on manufacturer catalogs and integration with mobile technology. (excerpt below)

 

“How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive.”

by Achinta Mitra on JUNE 5, 2013

Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their printed catalogs in the past to get their parts “designed in.”

However, there is an inherent drawback to these static printed catalogs. An engineer must first leaf through the pages, find the right part number and then call the components manufacturer for details, CAD drawings and pricing information. This manual process can lead to delays, errors and lost opportunities.

CADENAS PARTsolutions, a leading provider of PLM solutions for next generation 3D part catalog management and hosting, has come up with an innovative solution that marries today’s mobile technology with yesterday’s printed catalog. They call it their “Smart Catalog.”

CADENAS PARTsolutions’ Smart Catalog Technology Featured in “Industrial Marketing Today”

 

Component manufacturers can now link their catalog pages with live product details and CAD models utilizing QR codes thereby reducing an engineer’s specifying time from hours to seconds.

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Adam Beck

Director of Marketing at CADENAS PARTsolutions | A graduate of the Richard Farmer School of Business Marketing at Miami University in Oxford Ohio, Adam has years of experience in marketing and design for a variety of industries. He enjoys many outlets for creativity including working on custom cars and guitars. He’s also a fan of Formula1 racing and the Cincinnati Bengals. Adam currently lives in Ohio with his wife Stephanie, daughter Nora and son Otto.