2015 Industrial Sales and Marketing Report Reveals Engineers Purchase 16.7 Parts Per 3D CAD Model Download

2015 Industrial Sales and Marketing Report Reveals Engineers Purchase 16.7 Parts Per 3D CAD Model Download

Survey Report of Engineers Reveals Sales and Marketing Insights into the Needs of Designers


Cincinnati, OH – April 8, 2015 – CADENAS PARTsolutions, known for their digital 3D catalog software platform for manufacturers, eCATALOGsolutions, has recently surveyed engineers from more than 500 companies with the goal of discovering the specific data that designers need from component manufacturers. The results reveal the preferences engineers have when selecting parts suppliers as well the sales and marketing value native 3D CAD models provide to manufacturers.

CAD Downloads Lead to Volume Purchase

One of the most revealing questions in the survey shows the true value of a digital 3D catalog for manufacturers.

Engineers were asked:

“When you specify a supplier part for a design, what quantity is typically purchased for production?”

From the responses we can conclude that, on average, a downloaded 3D CAD model will lead to a volume purchase of 16.7 parts on average. When a CAD model is downloaded is it often used as a component that is specified in a master design which leads to a production manufacturing run. This data is key for manufacturers calculating ROI and far exceeds the “one to one” download to purchase ratio often used as a rule of thumb.

The 2015 Industrial Sales and Marketing Report Highlights

  • Digital behaviors that drive sales for component manufacturers
  • What engineers want from a manufacturer’s website
  • What technical resources engineers need to make purchase decisions
  • How digital downloads effect volume sales

Many manufacturers looking to better meet the digital needs of engineers have implemented the eCATALOGsolutions industrial marketing platform, by CADENAS PARTsolutions. This cloud-based digital 3D catalog enables manufacturers to provide configurable digital product models to their potential customers, expediting the specification process and driving sales.

“This data proves what many of the leading industrial manufacturers already knew. Downloads drive sales,” says Jay Hopper, President and COO of CADENAS PARTsolutions. “In the past we knew that about 85% of the time, a downloaded CAD Model would result in at least single part purchased. This is a fantastic return on investment, by its self. But now, engineers are telling us, much more than we had previously thought, that they are using each downloaded part for a design supporting a production run. The data shows that on average, each of those downloads which specifies an exact component into a design, commands an actual purchase of 16 parts. Manufacturers who provide this service are reaping the benefits, while those who don’t could be missing out on significant sales.”

About CADENAS PARTsolutions

CADENAS PARTsolutions is a leading provider of next generation 3D part catalog management and sales configuration solutions. For large manufacturers, CADENAS PARTsolutions provides centralized 3D parts libraries making it easy for global design teams to find, reuse, and control standard and proprietary parts. For component manufacturers, CADENAS PARTsolutions provides product catalogs with digital 3D CAD model download technology, helping businesses increase sales lead generation and to ensure that components get “designed in” to OEM products.


The Industrial Sales & Marketing Report

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Adam Beck

Director of Marketing at CADENAS PARTsolutions | A Marketing graduate from the Miami University, Farmer School of Business in Oxford Ohio, Adam has years of experience in marketing and design for a variety of industries.