PART2: Calculate Sales Target based on Cost-to-Sales Goal and Known Expense

Continuing with our three part series on industrial marketing budgets, we now take a look at creating realistic sales targets to justify marketing expenses. These targets are a crucial part of a marketing budget, giving your organization tangible expectations for the marketing investment.


Industrial Marketing 10 Minute Budget Template


In PART1 we discussed calculating and ranking all of your past marketing items by their cost-to-sales ratios. You most likely have activities which range from 5% to 25%, cost-to-sales, or more depending on your industry and the marketing avenues you participate in.


Moving forward, you will want to create realistic targets for your sales team based on your goals for each item. To find that targeted sales value, you will have to do these calculations in reverse.


To continue, download the eBook with step-by-step instructions and an easy to use excel template. 




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Adam Beck

Director of Marketing at CADENAS PARTsolutions | A graduate of the Richard Farmer School of Business Marketing at Miami University in Oxford Ohio, Adam has years of experience in marketing and design for a variety of industries. He enjoys many outlets for creativity including working on custom cars and guitars. He’s also a fan of Formula1 racing and the Cincinnati Bengals. Adam currently lives in Ohio with his wife Stephanie, daughter Nora and son Otto.