Social Media Engineering – Just how do Engineers use the Internet? INFOGRAPHIC

How 3D CAD Catalogs and Social Media Engineering can Transform your Marketing Plan

At CADENAS PARTsolutions we are often asked “How do Engineers make use of the internet and social media?” We have done extensive research and surveys to discover that 85% of the time when an Engineer downloads a CAD model it results in a purchased product. This is great news for component manufacturers with 3D CAD catalogs, all they need to do is offer high quality 3D models online and the engineers will download and buy their parts! But how do the engineers know to find YOUR parts?

If You Build It, They Will Come!

But, how do engineers find the parts they download before they buy?

Our friends at CALGAVIN have done their own research to discover exactly what engineers use the internet and social media for, as well as how they share information with their colleagues. The results are surprising! (See full social media engineering report)

 

Research Highlights:

DOES SOCIAL MEDIA INFLUENCE BUYING DECISIONS IN ENGINEERING?

60% of all Engineers will use Social Media to find new products.
53% use Social Media for product recommendations

HOW MANY ENGINEERS ARE ON LINKEDIN?

8,522,177 Engineers are currently on LinkedIn
305,4315 are based in USA

CALGAVIN Social Media Engineering Survey
Courtesy of: CALGAVIN

  

So what does Social Media Engineering mean to me?

This means that there is a broad audience of Social Media Engineers ready to go. The first step is having your files available online in various CAD formats, this way you have a viable offering. Next, make the most of your 3D CAD models by sharing them on all of your favorite social media networks, Facebook, Twitter, Linkedin, Google+ and Pinterest. All of these are free to join and the only limit is the time you want to invest on them.











At CADENAS PARTsolutions we are often asked “How do Engineers make use of the internet and social media?” We have done extensive research and surveys to discover that 85% of the time when an Engineer downloads a CAD model it results in a purchased product. This is great news for component manufacturers with 3D CAD catalogs, all they need to do is offer high quality 3D models online and the engineers will download and buy their parts! But how do the engineers know to find YOUR parts?

If You Build It, They Will Come!

But, how do engineers find the parts they download before they buy?

Our friends at CALGAVIN have done their own research to discover exactly what engineers use the internet and social media for, as well as how they share information with their colleagues. The results are surprising! (See full social media engineering report)

 

Research Highlights:

DOES SOCIAL MEDIA INFLUENCE BUYING DECISIONS IN ENGINEERING?

60% of all Engineers will use Social Media to find new products.
53% use Social Media for product recommendations

HOW MANY ENGINEERS ARE ON LINKEDIN?

8,522,177 Engineers are currently on LinkedIn
305,4315 are based in USA

CALGAVIN Social Media Engineering Survey
Courtesy of: CALGAVIN

  

So what does Social Media Engineering mean to me?

This means that there is a broad audience of Social Media Engineers ready to go. The first step is having your files available online in various CAD formats, this way you have a viable offering. Next, make the most of your 3D CAD models by sharing them on all of your favorite social media networks, Facebook, Twitter, Linkedin, Google+ and Pinterest. All of these are free to join and the only limit is the time you want to invest on them.


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Adam Beck

Marketing Manager at CADENAS PARTsolutions
A graduate of the Richard Farmer School of Business Marketing at Miami University in Oxford Ohio, Adam has years of experience in marketing and design for a variety of industries. He enjoys many outlets for creativity including working on custom cars and guitars. He’s also a fan of Formula1 racing and the Cincinnati Bengals. Adam currently lives in Ohio with his wife Stephanie and daughter Nora, as well as his dog Hudson and the family cat Astro.
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