To get found on Google and master SEO; industrial marketers must know its history. Check out this infographic from SEO Tribunal!
If Google is at the heart of your content marketing strategy, this one is for you.
For many manufacturers, organic search is the primary avenue through which customers find them online. Therefore, industrial marketers must be proficient at Search Engine Optimization (SEO).
From keywords to Google Adwords, to backlinks and metadata, there’s a lot to know about SEO. Furthermore, manufacturers must understand their customers and how they use the internet so that online customers can easily find their products.
In fact, finding components, equipment, services and suppliers was the #1 reason engineers used the internet last year. And that’s not all: engineers are going through 60% of the buyer’s journey online. So, it’s crucial to nail your online strategy.
But before you can develop your SEO strategy, it’s valuable to know some history about SEO. Afterall, when the Google algorithm inevitably changes again, understanding the key components and trends of SEO will help you navigate and leverage online search engines in the future.
To wield the power of SEO, industrial marketers must start with its history. Check out this impressive infographic from SEO Tribunal:
Wow – that was a lot of great information!
If you’re reading this, congratulations! You’re now armed with more SEO knowledge to boost organic traffic and improve your industrial marketing strategy. And by understanding where it all came from, you’re prepared for the next changes to Google’s algorithm.
Ready to take it to the next level? You know that SEO for industrial marketing is important, but now it’s time to focus on the most important piece of the puzzle: your customers.
Check out our ebook, The B2B Guide to Digital Customer Experience, to get tips, tricks and case studies from today’s top industrial marketers.
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