SEO for Industrial Manufacturers PART 4: On Page-SEO
You can see with a little practice and some patience, the on-page SEO is both manageable and fun (well kinda).
Now that the dreaded HTML code from PART 3 is behind us, we can move on to the creative, and honestly, more fun aspects of SEO. With “on-page” SEO we now take a look at the elements of the web page which can be seen by your site’s visitors. This makes it much more critical, you don’t want to over-do it. If you put the keyword in the page too many times people will be turned off, and Google will think you’re and alien spambot. This won’t only make people think your writing is weird, but it will also get your page on the Google black-list (remember keyword cramming – don’t do it). A rule of thumb is 2-3% keyword density – that is 2 or 3 mentions for every 100 words.5 Components of On-Page SEO: SEO for industrial manufacturers
1) URL – Back in the day everyone went for the easy, simple and short names for their web pages ex: “whateversite.com/project123.html” or “anysite.com/about_us.htm” this method gives absolutely no benefit because it doesn’t help Google figure out the page’s relevance. The URL is the first component Google will see. My target keyword for this page is “SEO for industrial manufacturers” so I will actually use that in the URL, separating each word with an underscore (websites don’t like empty spaces in addresses and stuff) – look at the address bar to see. 2) Headline – If the URL is the first thing the search engine sees, then the headline is the first thing a human visitor sees. It’s also Google’s first check to make sure the page URL matches the content for relevance. Use your keyword in the headline and as close to the beginning as possible. Depending on your web platform this may need to be set to “Headline” or bookended with “H1” tags. If you’re in WordPress than this is what you’ll put into the “Title” section at the top of a post, do this correctly and you’ll get your URL generated at the same time. Target keyword is “SEO for industrial Manufacturers,” so my headline is “SEO for industrial Manufacturers PART4: On Page SEO.” Pretty easy huh? 3) Headings – This is on the same principal as the headline/title, it builds emphasis for what the post is about. If you have sub-headings or sections of the article work the keyword in there also. Hint-hint, I did it again: look above at the subhead above “5 Components of On-Page SEO: SEO for industrial manufacturers.” 4) Text – This is where keyword density, and the “art” of SEO for industrial manufacturers comes into play. You want the target keyword to be 2-3% of the total words in the article. You can write the article normally and add the keyword where it makes sense later, or you can keep it in mind and use it often. It feels a little silly at first, stating your keyword so repetitively and speaking as though your audience doesn’t know what you are talking about. You have to get over that. Google has no idea about anything you may be thinking or implying, so you have to assume they are the most important reader. State the obvious, use the keywords and explain things as though you are speaking to a novice audience. No innuendo, implications, pseudonyms, nicknames or abbreviations. Use the words and state the obvious (but don’t be an alien spam-bot).Get the Free eBook
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Adam Beck
Director of Marketing at CADENAS PARTsolutions | A Marketing graduate from the Miami University, Farmer School of Business in Oxford Ohio, Adam has years of experience in marketing and design for a variety of industries.
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