Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Regal-Beloit Double Down on User Experience with New Motor and Gearbox Product Configurator built by CADENAS PARTsolutions

Combining standard parts from separate product lines: Industrial manufacturer enables users to pair Hub City Gearboxes with Marathon Motors for the perfect combination

 

Regal-Beloit has doubled-down on the support for their online product configurator, multiplying the reach and effectiveness by enabling users to mix-and match products from separate Regal-Beloit brands. Now, users who visit the product configurator at HubCityInc.com, a Regal-Beloit owned gearbox manufacturer, can add the matching Marathon Motor and order the products as a pair.  By helping users to access products across divisions, Regal-Beloit is increasing the effectiveness of their web-assets while helping customers increase their order accuracy.

Hub City Inc. is a leading manufacturer of industrial gearboxes, drives and associated products. Over 50% of Hub’s products are either modified or completely customized when ordered. Formerly, when a customer could configure a gearbox online the configured  model would be downloaded into the customer design and matched manually to a motor for the specific application. This left many variables for the customer, creating an opportunity for purchasing to select the incorrect product or incorrect vendor.

egal-Beloit Double Down on User Experience with New Motor and Gearbox Product Configurator built by CADENAS PARTsolutions

 

Now, users who configure their Hub City Hera ES series gearbox online have the capability to perfectly mate a variety of Marathon Motors to the configuration. They can then download the native model of the product pair into their design to test the fit for their application. If they are happy with the combo they can easily order the pair with a single part number, found on the configurator as well as embedded into the CAD model.

“Regal-Beloit is leading the way with this project, using their online configurator to cross-promote product lines and multiply their sales opportunities,” says Jay Hopper President and COO of CADENAS PARTsolutions. “By placing the tools in the hands of engineers, they are eliminating the variables in the specification and purchasing process, while increasing customer exposure to their many complementary products. They’re simplifying the process to find the perfect motor and gearbox combination, effectively multiplying their sales opportunities as well as multiplying the overall sales value! A brilliant strategy to grow their business organically.”

 

Get the Free eBook

See how the world's top manufacturers sell more products. Learn how you can provide your customers with an exceptional digital customer experience.

B2BDCX DCX for MFG Digital Customer experience for Manufacturers
The following two tabs change content below.

Adam Beck

Marketing Manager at CADENAS PARTsolutions | A graduate of the Richard Farmer School of Business Marketing at Miami University in Oxford Ohio, Adam has years of experience in marketing and design for a variety of industries. He enjoys many outlets for creativity including working on custom cars and guitars. He’s also a fan of Formula1 racing and the Cincinnati Bengals. Adam currently lives in Ohio with his wife Stephanie and daughter Nora, as well as his dog Hudson and the family cat Astro.

Download our Free 3D CAD Catalogs App

CASE STUDY

Samtec Inc.

See how Samtec transformed their business with a digital 3D catalog, product configurator and CAD downloads.

Samtec Case Study
+