From One to Many: How manufacturers can easily embed their 3D CAD Catalogs with interactive 3D previews onto several Distributor websites to boost online product sales.
Your online product sales need a pick-me-up. As a manufacturer, you might look first to the tools in your workshop: 3D CAD catalogs, lead-tracker tools, press releases and paid social…
How long do you search before you look toward your own ecosystem – your distributors?
Your relationship with your distributors is symbiotic. You want to work with the best distributor to get your products in front of more people; they want to work with the manufacturers that sell the product engineers want most. The manufacturer and distributor are teammates – so why not share the same tools?
If you have a 3D CAD catalog, consider the impact that 3D CAD downloads and product visualization can have on your distributor purchases.
Say hello to more leads: Learn why a digital catalog is an industrial component manufacturer’s best friend.
The Problem: Boost Revenue by Enhancing Product Data with 3D CAD Catalogs
First-things-first: Sales. As a manufacturer, it’s important to know where you see the most online product sales. Does your revenue come from distributors? A third-party part download portal? Or your website’s own 3D CAD catalog?
Once you know this, you can make an informed decision about how to improve product sales from each vendor.
The problem was: it used to be a lot of work.
Manufacturers understand that engineers have expectations they need met when they go to purchase a product online. Meet these expectations with today’s technology, and you’ll see your online sales climb:
- Simple pathway to product information and purchasing. A better user experience via an easy-to-use interface
- 24/7 access to product data and specifications with on-demand & open-access product information
- An exact product image of that part with 3D visualization; 2D-3D product images; technical drawings
- A free CAD model they can download natively to test for fit with more accurate product selection & design process
- personalized customer service in real-time with product configuration & collaborative design capabilities
To lead the industry, manufacturers have to make these happen for each product, every configurable variation and all their product lines.
How do they achieve this?
Option one: you can pay for a full team of CAD experts to manage, maintain and continuously update your CAD library while also providing on-demand custom product configurations and CAD downloads.
Smart manufacturers take option 2: host your products within modular, dynamic 3D CAD catalogs.
3D CAD Catalog
The online product catalog with digital downloads feeds two birds with one scone.
It meets customers’ expectations by delivering 3D CAD model downloads, 3D visualization and purchasing information directly from the manufacturer’s website. By streamlining the pathway to purchase, 3D CAD catalogs enhance the customers’ online experience, giving them a reason to return for future purchases.
The tool also sets-up manufacturers for success. The catalog does the work of a team of CAD experts – maintaining your product data and delivering CAD to customers – while also looping in marketing and sales with real-time data and customer insights. Additionally, some of today’s 3D Catalog technology can actually future-proof your content so that your products stay current with each new browser, software version and device.
With digital product download and 3D visualization readily available through your CAD catalog, your website is optimized for online product sales. But, what about your products on distributor sites?
Next problem: Replicate your enhanced product data on distributor and portal sites.
One to May: Embed Your 3D CAD Catalogs on Distributor Sites
Our goal at CADENAS PARTsolutions is to help manufacturers drive revenue and cut costs. That’s why we make it easy for manufacturers to embed their 3D CAD catalogs onto distributor site, vendor portals and mobile apps.
Publish your master data one time; distribute to many.
We call this concept “One to Many”. We work with you to publish your “master” catalog data one time, and then we use that to insert your catalog to many other locations where you sell your products. Your catalog is the single source of data that outputs to 94 portal sites, your distributors and your mobile app.
When you launch a product catalog with us, our experts work with yours to ensure all the product data in your 3D Catalog is accurate and visually how you want it. Later if you decide you want to showcase your 3D product images and provide CAD download on a distributor site, we use the product catalog to do so.
In this way, we help you scale your business through your 3D Catalog without requiring any additional work on your team’s end. Using our CADENAS PARTsolutions content syndication service to provide part data, you can republish your catalog with Motion Industries, Kaman, Digi-Key and many more.
Here’s what that enables distributors to provide on your product pages:
- Enhanced product information (rich data)
- Up-to-date CAD data
- Exact 3D product visualization and metadata
- Free downloads in all 100+ CAD formats, plus a PDF datasheet
Again, this syndication requires zero additional work for your team. Our tool builds just what the Distributor needs to display the exact part. And for distributors like Motion Industries that require a UPC code, we built a special program that locates the manufacturer’s code and streamlines link building.
Why Manufacturers Need 3D Previews and CAD Downloads on Distributor Sites
You have your digital CAD catalog on your website – why do you need it on distributor sites?
If your answer to the first question about where your online product sales come from was distributor sites, you already have an incentive. Here’s more justification for boosting your product data on distributor sites:
- Engineers still use distributor websites for product searches.
- It’s a differentiator for both manufacturers and distributors.
- Rich product data drives sales for the manufacturer and distributor.
Engineers use distributors.
The trend for direct purchases vs. distributor/wholesaler purchases has swayed to and for over the last few decades. Today, the typical path to purchase is rarely a straight line. Engineers bounce back-and-forth from distributor websites, third-party vendors, component suppliers and the manufacturer’s website before making a purchase. Here’s a graphic from Godfrey that illustrates this concept well:
The bottom-line: you’re missing out on sales if you disregard distributor sites.
To sell your products online, you must understand your buyer’s journey. That means not just answering their needs and pain points but also being available where they go to meet those needs.
Online engineers want to see products with rich content.
Therefore, they will choose a product from Manufacturer A with rich content over a product they can’t from Manufacturer B. Similarly, engineers will go to Distributor A for product searches if they know they know they can get the exact product they need if Distributor B doesn’t offer it.
Notably, having a free CAD download they can test in their design helps engineers determine whether or not to purchase that product. It’s no wonder they prefer products from manufacturers that provide this. It’s insurance for the engineers that the part they see is the part they get, and it’s a differentiator for manufacturers.
Rich product data drives sales.
Since engineers will prefer to purchase from manufacturers and distributors that provide rich data, they will return there for future purchases. And, they’ll tell their engineering friends and colleagues where they go to get parts.
Where to find trusted product data is no secret, and using 3D CAD catalogs to deliver it is no secret weapon.
We asked engineers how often they purchase a physical product of a CAD file they downloaded. Their answer: 82% of downloads convert to sales. Adding your 3D Catalog to Distributor sites is great idea, but it still sounds like a lot of work. Lucky for manufacturers, our “one-to-many” program offers a simple solution.
Read More: How do 3D CAD catalogs enhance product data, boost sales and improve the digital customer experience?
There’s no need for manufacturers and distributors to have a complicated relationship. Streamline your sales efforts and redefine your relationship with your manufacturers by sharing rich product data. You know the end results: happy customers and multiplying sales.
If you’re hesitating, give a call. You can learn more about our distributor program and “One to Many” capabilities by requesting a demo with our eCATALOGsolutions experts.