Caster and wheel manufacturer streamlines search process for medical products with expanded caster configurator
Colson Group USA, the world’s largest manufacturer of casters and wheels, has expanded the MedCaster online configurator, built by CADENAS PARTsolutions. By providing more product information and new search features, Colson is enhancing the user experience for engineers searching for casters to specify online.
“As the need for medical devices increases worldwide, MedCaster has played an instrumental role in meeting the demand for medical casters and CAD downloads,” Eric Gorte, Product Marketing Manager at Colson Group USA, said. “Previously, customers had to search through each of our configurators at the series level to find exactly what they needed. Now we have a dedicated landing page for each part, and customers can search by SKU number. It really gives customers a better experience by helping them find parts quickly and efficiently.”
Gorte added, “Our new smart filtering system makes the MedCaster catalog more accessible and easier to navigate. Instead of jumping between configurators at the series level, customers can use the smart filters to quickly narrow down their search. They can research down to individual SKU numbers and instantly find the product that meets their specific needs.”
The MedCaster caster configurator expansion also includes new images for each product and data sheets on every page:
“Customers can see detailed images of each product without returning to the configurator, this helps them to visually scan and select the product they need” Gorte said. “There’s also a data sheet on each page, so when customers search for parts, they can download with one click. This is great for engineers who need detailed PDF documentation or who handoff to the purchasing department.”About Medcaster
Cleaner, Quieter, Smoother, and Easier to Roll that is what defines the MedCaster product line. Developing products with both patient and operator satisfaction in mind, MedCaster remains focused on delivering quality mobility solutions for every medical application. If it moves in a hospital, we move it.
Colson Group USA is an operating unit of Colson Group ” the largest manufacturer of caster and wheel products in the world. The brands of Colson Group USA have been technological leaders in caster innovation for over 350 combined years. This drive has led to some of the most trusted, advanced, and highest-quality mobility solutions available in the world today. Colson Groups unique and proprietary global footprint provides available services and capabilities unmatched by any other manufacturer.
FREE eBook: 18 Tips from Real Industrial Marketers
Unlock your marketing potential with insights from today’s industry experts.Download Now
Latest posts by Adam Beck (see all)
- Engineering a Table From 1000 Ft of Denim and 20 Gal of Epoxy [VIDEO] - November 7, 2023
- Case New Holland Chooses CADENAS To Provide Strategic Parts Management Solutions - November 7, 2023
- Engineering the World’s Smallest Nerf Gun - October 13, 2023