Posts by Joseph Lewin
What Industrial Marketers Need To Know About STEP files
“STEP,” “STEP model,” and “STEP files” are terms that are casually thrown around in the industrial space. An engineer might say, “Just send ’em a STEP file,” or “Hold on, I’ll STEP this out for you.” Many marketers get enough…
MoreHow to Differentiate Components in a Commodity Market
How to make commodity parts stand out in the market In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Stefanie Casimir. Stefanie is the Global Product Marketing Manager for ABB Nema Motors and has 20 years of experience in…
MoreField Research is Vital for Industrial Marketers
In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Paul Hepperla. Paul is Vice President, Solutions Strategy, Cold Chain at Emerson. He has over 28 years of experience in everything from marketing, to sales, to strategy and business development. Is…
MoreLinkedIn Ad Targeting for Industrial Marketers
Grow your business with Linkedin Ad Targeting! Join Joe Sullivan, Mary Keough and Adam Beck, as they roll up their sleeves and dig into Linkedin Ad targeting. In this practical, hands-on session you’ll see how to reach your ideal audience…
MoreHow to Break Out of Single-digit Growth in a Commodity Market
In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Ravi Kyasaram. Ravi was formerly responsible for growth strategy of the Cold Chain division at Emerson. Ravi is an engineer turned growth strategist with an extensive background in leadership at…
MoreInfluencer Marketing for Manufacturers
Influencer marketing for manufacturers video interview with Eddie Saunders Jr. In this interview, Joseph Lewin from CADENAS PARTsolutions discusses how industrial marketers can use influencer marketing in the industrial space with Eddie Saunders Jr. from Flex Machine Tools. Flex Machine…
MoreWhat are Digital Twins Video Interview
Digital Twin Interview with Action Engineering The digital twin interview is with Jennifer Herron, Founder & CEO, and Rhiannon Gallager, Chief Social Scientist, at Action Engineering. Action Engineering helps organizations large and small achieve their Model-Based Enterprise goals by motivating…
MoreWhat is Industrial Marketing?
What Is Industrial Marketing? Industrial marketing is a type of B2B marketing that focuses on materials, products, and components used to manufacture end products. It also includes marketing products and services used in the manufacturing process. Select & Copy To…
MoreMachine Learning & Predictive Maintenance
What is machine learning? Machine learning is math, statistics, and probability analyzed at scale by leveraging computers. A plant manager or business leader with 30+ years of experience has insight and intuition that helps them make business decisions. That’s what…
MoreWriting Better B2B Manufacturer Emails: Six Actionable Email Marketing Tips
How to Create Great Prospecting and Follow up Emails Adam Beck: Welcome to How to Create Great Prospecting and Follow-up Emails, six email marketing tips for manufacturers and B2B companies. Our agenda is to have a quick introduction and talk…
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