What Industrial Marketers Need To Know About STEP files

What is STEP and What are STEP files?

“STEP,” “STEP model,” and “STEP files” are terms that are casually thrown around in the industrial space. An engineer might say, “Just send ’em a STEP file,” or “Hold on, I’ll STEP this out for you.” Many marketers get enough…

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Engineering a Robotic Piano That Speaks English

Engineering a Piano that Speaks English

Engineer Mark Rober recently introduced “Chopsticks,” a robotic piano that speaks English. While it seems unusual to want a talking piano, musicians have been on this quest for a long time. Getting an instrument to replicate the sound of a…

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Engineering an Electric Jet Engine

engineering an electric turbo jet engine

Watch This Genius Design and Build an Electric “Turbo” Jet Engine From Household Items We’ve seen them hanging off the sides of aircraft for decades, but until now I never realized there are so many variations on the jet engine…

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How to Differentiate Components in a Commodity Market

How to differentiate components in a commodity market

How to make commodity parts stand out in the market In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Stefanie Casimir. Stefanie is the Global Product Marketing Manager for ABB Nema Motors and has 20 years of experience in…

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Field Research is Vital for Industrial Marketers

Field Research is Vital for Industrial Marketers

In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Paul Hepperla. Paul is Vice President, Solutions Strategy, Cold Chain at Emerson. He has over 28 years of experience in everything from marketing, to sales, to strategy and business development. Is…

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LinkedIn Ad Targeting for Industrial Marketers

LinkedIn Ads Targeting for Industrial Marketers

Grow your business with Linkedin Ad Targeting! Join Joe Sullivan, Mary Keough and Adam Beck, as they roll up their sleeves and dig into Linkedin Ad targeting. In this practical, hands-on session you’ll see how to reach your ideal audience…

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How to Break Out of Single-digit Growth in a Commodity Market

Ravi Kyasaram talks about differentiating components in a commodity market.

In this interview, Joseph Lewin from CADENAS PARTsolutions speaks with Ravi Kyasaram. Ravi was formerly responsible for growth strategy of the Cold Chain division at Emerson. Ravi is an engineer turned growth strategist with an extensive background in leadership at…

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