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If you manufacture products used in commercial, residential, or industrial spaces, your target market is most likely architects and similar designers. As an architectural marketer, if you want to create the right inbound content for this audience, you need to…
More »Industrial marketers face many unique challenges one of which is small marketing teams. While these small teams are busy running day-to-day operations, they often miss learning and growth opportunities. Additionally, the opportunities for industrial marketers to learn and bring home…
More »Humans are the world’s greatest builders. However, we have learned a thing or two from our furry and feathered friends. From beaver dams to less obvious sources of inspiration, like owl feathers, engineers have been learning from nature for a…
More »On September 15, hundreds of industrial marketers gathered in Cleveland, Ohio for the Industrial Marketing Summit (IMS). Attendees participated in four separate sessions led by industry experts. The CADENAS PARTsolutions team listened, learned, and reflected to present these top four…
More »This inventor created the “Bubble Wrap Jukebox” to make sweet music out of bubble wrap! Simone Giertz is affectionately known as the “Queen of the $#!tty Robots.” I think this is an unfair title. Who else could have created the…
More »Regardless of your industry, chances are most players in your supply chain use CAD systems. Which is great! Technology is a beautiful thing. However, as with my Dell not being compatible with your Mac, most of these companies use different…
More »Global manufacturer of precision tooling components accelerates design process for engineers with new online features. Cincinnati, OH and Wixom, MI – Moeller Precision Tool, a predominant American manufacturer of standard and special precision tooling components, has unveiled a new version…
More »Meet Sheri Haan, Our Account Based Marketing and Business Development Representative! Sheri will assist the sales and marketing department in researching and contacting customers and setting up appointments for sales representatives. She’s worked in the industrial space for over a…
More »Engineers can now customize LED components to fit designs through a new, online configurator catalog. Metaphase Technologies, a nearly 30-year-old, Pennsylvania-based manufacturer of LED illuminators and lighting solutions, has recently launched an all-new catalog of configurable LED products. Built by…
More »Providing BIM Objects How to sell more products by providing BIM objects directly to customers Architectural product manufacturers know that providing BIM objects is a business necessity. Ten years ago, it was enough to provide a neutral file to customers…
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