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Industrial Strength Strategy: How I increased leads 800% with Content Marketing

Industrial Strength Strategy: How I increased leads 800% with Content Marketing

Global Marketing Director, John Joyce, Presents His Killer Content Strategy at the 2019 Industrial Marketing Summit.


Whether you are an experienced content marketer or just getting started, there is so much we can learn from the real-life experience of other professionals in the field. In this session you’ll get key insights and personal stories from the experience of an industrial marketer who implemented content marketing strategies. Learn what worked, what didn’t, how long it took, what kind of effort was required to really produce results.

Key takeaways:

  • Is content marketing just a fad or a legitimate strategy for the industrial market?
  • What does successful, relevant content look like in the industrial space?
  • How long does it take to produce results, and what real results were there?
  • What changes need to happen in a marketing department to make this work?


About John Joyce

John is a marketer with over 20 years of experience. As Global Marketing Director for Brennan Industries, he currently oversees all marketing activities for the industrial manufacturer in North America, Europe and Asia. Prior to working with Brennan, John has been an international marketing consultant and operated a marketing and social media agency.


About the Industrial Marketing Summit

Taking place on Friday, September 6, the Industrial Marketing Summit is the event for sales and marketers to connect, inspire and grow their business. Registration includes access to Content Marketing World sessions on September 4 and 5.  Learn practical methods for B2B businesses to reach and engage customers in a crowded digital marketplace.

Subscribe Today!

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Adam Beck

Marketing Manager at CADENAS PARTsolutions | A graduate of the Richard Farmer School of Business Marketing at Miami University in Oxford Ohio, Adam has years of experience in marketing and design for a variety of industries. He enjoys many outlets for creativity including working on custom cars and guitars. He’s also a fan of Formula1 racing and the Cincinnati Bengals. Adam currently lives in Ohio with his wife Stephanie and daughter Nora, as well as his dog Hudson and the family cat Astro.


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