Thomas & Betts Corporation Yields Quicker Sales Leads with Digital Part Catalog from PARTsolutions

Electrical Component Company Simplifies Digital Download & Design Process by Web-Enabling its Electrical Conduit and Fittings Product Lines

Milford, OH – Feb. 8, 2011 – PARTsolutions, LLC, a global provider of 3D parts catalogs for manufacturers and enterprises, today announces the completion of the Thomas & Betts Corporation (NYSE: TNB) online product catalog containing over 2,300 products. Thomas & Betts, a leading designer and manufacturer of electrical components, has web-enabled its electrical conduit and fittings product line in a 3D CAD digital catalog in order to progressively deliver more than 2,000 configured CAD models
each month.

Eliminating the time-intensive process of creating, migrating and translating catalog content will save Thomas & Betts significant resources. The solution also increases lead generation by allowing Thomas & Betts to track who is accessing designs and proactively deliver sales and support information to its customers. What’s more, on-demand configuration and delivery of high quality product data in native CAD benefits the company’s thousands of customers in industrial, commercial, communications and utility markets by streamlining the design process. As a free service, it will also save those customers substantial costs.

“Our customers will gain substantial time and cost efficiencies with the ability to download 3D CAD-native fittings directly into their designs,” said Gary Clarke, Group Product Marketing Manager, Thomas & Betts. “PARTsolutions’ heritage, impressive customer roster and expertise made it the obvious choice for our part catalog technology partner.”

“With one of the broadest product lines in the industry, PARTcatalog™ technology enables Thomas and Betts to host their considerable product catalog online, making it easier for customers and prospects to ‘design in’ those products into their designs,” said Rob Zesch, president, PARTsolutions. “Thomas & Betts is a leader and perpetual innovator and this new digital product catalog is another example of the company’s innovation and dedication to serving its customers to the highest level.”

The Thomas & Betts online product catalog is live now and can be accessed and leveraged as a resource  for anyone at: www.tnb.com.

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Jay Hopper

VP, Marketing & Business Development at CADENAS PARTsolutions
Jay Hopper has more than 20 years’ experience in digital marketing and sales, having helped manufacturers of all sizes to develop marketing programs and sales strategies that drive growth. Jay believes manufacturers must modernize their digital presence and online customer experience to stay competitive in today’s connected marketplace.
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