SEO for Industrial Marketers Part 5: Social Media and Inbound Links Now that every aspect of your web page or post has been optimized for your particular keyword, we’ll look at a few “bonus” ways to ensure this keyword will score as high as possible. To this point everything we have done is focused on getting the peak position on Google or Yahoo (or any search engine) but there are many other ways people are finding information nowadays, and there are more ways that the search engines find pages to rank. Get Inbound Inbound links are a major way to show Google that your site’s for real and you have keyword authority. The trick is getting those inbound links. Sure there’s plenty of weasels and spammers out there that’ll hook-you up with paid links, but those will get you nowhere – fast. The best way to get inbound links is to use your network of sites you can cooperatively link to, this means magazines, vendors, customers, manufacturers of complementary products etc. Rule of thumb: if you don’t want to link to their site – you don’t want them linking to you. Another great way that you can take charge of your inbound links is to leverage your social media profiles. Each social media outlet counts as a linking website which you can use to direct visitors and search engines to your site. Gotta play the big boy’s game When Google announced Google+ (G+) a couple of years ago, their goal was to take on Facebook head-to-head. In order to give themselves a leg up in this competition, they score G+ posts and links higher than most anything else. Long story short, play their game, or get left in the dust. Best practice: Create a Google+ page for your site and post all new articles to your news feed. Make sure to use your keyword in the title and description, and link to the appropriate page on your site. This almost creates a double score for a post. It gives a search bump for posting with the keyword on Google+, plus it creates an inbound link, which also adds to your score. See example below (seo pic) Tweet about it Twitter is now being crawled by the search engines for keywords and hashtags. The difference is, that other search engines give a bump to Tweets, where G+ posts are pretty much only favored by Google. Another bonus for Tweets is the large and active subscriber base on Twitter, all with access to search the site for relevant information. Best practice: On your company Twitter account, Tweet every new post. Make sure to include the keyword in the description and add an appropriate hashtag to the tweet. Side note: a # or hashtag is a way of making a keyword searchable and discoverable in most social media platforms. This will give your post another inbound link, as well as creating a searchable web-entry which can be found within twitter, as well as all of the big search engines. In your face Although it’s much less crucial than G+ or Twitter for generating search engine results, Facebook still has it’s place in the SEO world. Now with their internal search feature, users can scour the site for relevant posts. It’s only a matter of time until it’s fully searchable by Google, so having the info indexed into their site is a good head start. I would do a FB post exactly as I would do a G+ post: Keyword in title, description with keyword and link to the page with an image. More than play Often times social media is looked at by employers as a toy or a reason for workers to “goof-off,” but the right hands, the value far outweighs the cons. Successful inbound marketers make the most of all social media outlets, they’re free and powerful tools. The trick is to post consistently to all outlets to maximize their power.

SEO for Industrial Marketers Part 5: Social Media and Inbound Links

Now that every aspect of your web page or post has been optimized for your particular keyword, we’ll look at a few “bonus” ways to ensure the SEO score for the keyword is as high as possible. To this point everything we have done is focused on getting the peak position on Google or Yahoo (or any search engine). The …

More »

Posted in Industrial Marketing, SEO for Industrial Manufacturers | Comments Off on SEO for Industrial Marketers Part 5: Social Media and Inbound Links
SEO for industrial Manufacturers PART4: On Page SEO

SEO for Industrial Manufacturers PART 4: On Page-SEO

Now that the  dreaded HTML code from PART 3 is behind us, we can move on to the creative, and honestly, more fun aspects of SEO. With “on-page” SEO we now take a look at the elements of the web page which can be seen by your site’s visitors. This makes it much more critical, you don’t want to over-do …

More »

Posted in Industrial Marketing, SEO for Industrial Manufacturers | Comments Off on SEO for Industrial Manufacturers PART 4: On Page-SEO
SEO for Industrial Manufacturers and Marketers PART 3: Coded SEO

SEO for Industrial Manufacturers and Marketers PART 3: Coded SEO

As we discussed in PART 1, SEO or Search Engine Optimization is the art of crafting your online messaging so that people searching for your topic find YOU first. In Part 2 we looked at the strategy behind selecting and ranking your keyword options. Now, for Part 3 we will actually begin to deploy those keywords strategically. Websites are created …

More »

Posted in Industrial Marketing, SEO for Industrial Manufacturers | Comments Off on SEO for Industrial Manufacturers and Marketers PART 3: Coded SEO
SEO for industrial Manufacturers Billboard

SEO for the Industrial Manufacturer Part 2: Keyword Research and Selection

It’s a commonly known fact that Marketing is expensive. A trade show can cost from $20,000 to $200,000. Magazine and print advertising costs thousands of dollars and direct mail or telemarketing costs are astronomical. Unless you’re Kellogg’s or Pepsi, you don’t even consider television or mainstream media advertising, it’s just too expensive. What’s more interesting is the calculated ROI (Return …

More »

Posted in Industrial Marketing, SEO for Industrial Manufacturers | Comments Off on SEO for the Industrial Manufacturer Part 2: Keyword Research and Selection
SEO for industrial marketers

SEO for Industrial Marketers Part 1: Introduction to a Keyword Strategy

Uh-oh, Here we go… Today’s promotional landscape gives Industrial Marketing “Creatives” a ridiculous selection of avenues in which to spend their precious time and money, finding the next lead, customer or sale. Email promotions, social media, blogging, print advertising, physical mailers and trade shows are just a few of the vast array of options available. But, what is the end-goal of any …

More »

Posted in Industrial Marketing, SEO for Industrial Manufacturers | Comments Off on SEO for Industrial Marketers Part 1: Introduction to a Keyword Strategy