Anderson Instrument Co. Targets Increased Sales with PARTsolutions 3D Sales Configurator

Leader in Sanitary Grade Instrument Enhances Lead Generation, Customer Experience and Productivity with Immense Digital Catalog

Milford, OH – Dec., 1, 2010 – PARTsolutions, LLC, a global provider of 3D parts catalogs for manufacturers and enterprises, today announces the completion of the Anderson Instrument Co. online product catalog. Anderson Instrument Co., a leader in regulatory pasteurization controls and sanitary grade instruments, has web-enabled its full product line in a searchable 3D digital catalog, featuring millions of product permutations. The solution is expected to significantly increase lead generation,
enabling Anderson Instrument to track who is accessing designs and proactively deliver sales and support information to its customers.

The digital catalog streamlines the design process by enabling Anderson Instrument customers–primarily systems integrators–to search, access, download and configure all 35 of the company’s product lines in 3D native CAD. Doing so not only shortens the design time and improves the customer experience, it makes it much easier for customers to “Design In” Anderson’s sanitary process instrumentation products directly into their proposals, which are created for end-user companies in the Fluid Food and Beverage, Dairy and Biopharmaceutical Industries. The process dramatically improves the company’s previous time consuming and inefficient method, which involved assigning an engineer to manually create dimensional sketches of product units on an on-demand basis for customers.

“We honestly didn’t believe there was a technology provider with the technical aptitude to web-enable our massive, complicated product line. Yet the unavailability of our products online was causing us to lose business to competitors,” said Bill Wilson, Anderson Instrument Co. “PARTsolutions really took the time to guide us and learn about our business and product line and the quality of their workmanship has exceeded our expectations. We are thrilled to launch our online catalog to our customers and expect it to significantly enhance both our productivity and sales.”

By eliminating the time-intensive process of creating, migrating and translating catalog content, Anderson Instrument will save substantial time and operational costs. In addition, the availability of the configurable online product catalog frees up resources among the engineering team to focus on the development and delivery of new products, rather than on manually sketching existing products.

“Our 3D part catalog technology will not only save Anderson considerable resources by simplifying a complicated process, it also creates a strong competitive differentiator for them,” said Rob Zesch, president, PARTsolutions. “The company’s belief in our business strategy really validates the value proposition of our technology to manufacturers with catalogs of any size or complexity.”

The Anderson Instrument online product catalog is live now and can be accessed on the company’s newly designed website at: http://www.andinst.com/.

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Jay Hopper

VP, Marketing & Business Development at CADENAS PARTsolutions
Jay Hopper has more than 20 years’ experience in digital marketing and sales, having helped manufacturers of all sizes to develop marketing programs and sales strategies that drive growth. Jay believes manufacturers must modernize their digital presence and online customer experience to stay competitive in today’s connected marketplace.
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